Good Morning, Mashing-In News: Breakside Beers That Benefit, Eugene Beer Week 2025
GOOD MORNING, SOUTH PUGET SOUND!
Wednesday, June 4, 2025 — Angelina Jolie turns 50 today.
Breakside Brewery Launches Beers That Benefit
Breakside Brewery is set to launch a new beer series, Beers That Benefit, with the first partnership featuring the Children’s Cancer Association and its JoyRx program. (Brewpublic)
Von Ebert Releases Dynamic Essence West Coast IPA
Von Ebert Brewing has released its collaboration, Dynamic Essence West Coast IPA, brewed in partnership with ISM Brewing from Southern California. They took a West Coast IPA and put their spin on it by amplifying the terpenes. (Northwest Beer Guide)
Eugene Beer Week 2025 Begins June 9
Eugene Beer Week 2025 is just around the corner, taking place from June 9 to 15, and it’s shaping up to be a vibrant celebration of the Willamette Valley’s craft beer culture. This 15th annual event will feature a variety of activities, including beer tastings, brewer’s dinners, special bottle releases, a homebrew competition, and more. The week will culminate with the Sasquatch Brewfest on Saturday, June 14, at Ninkasi Brewing, honoring the legacy of local brewing legend Glen Falconer. (Eugene Beer Week)
ChatGPT Ranks Mass-market Lagers
To find the world’s best mass-market lagers, American Craft Beer turned to ChatGPT to see what “it” thought. And while they’re fine with many of its picks, like Pilsner Urquell at #1, they’re not entirely on board with ChatGPT’s top 20 ranking. Keep in mind that this listing is the result of matrix-like crawlers that scrape just about everything written about beer, so it’s not entirely worthless. On the other hand, ChatGPT can’t drink, so what does it really know? (American Craft Beer)
Sierra Nevada Pils
Sierra Nevada Brewing Co. has recently introduced a new pilsner named “Pils”, marking a fresh addition to their lineup. Launched in April 2025, this 4.7% ABV beer is characterized by its smooth, low-bitterness profile, with just 25 IBUs. It’s headed for Washington state soon. (SFGate)
American Craft Beer Timeline
Pints and Panels is a craft beer-focused comic and illustration project created by Em Sauter, a cartoonist, beer educator, and Advanced Cicerone. It combines art and education to make beer knowledge more approachable and fun. Her latest drawing is a pint glass full of an American Craft Beer Timeline. (Pints And Panels)
Costco Is Coming for Craft Beer
Costco is making a significant push into the craft beer market through its Kirkland Signature brand, offering a variety of high-quality, affordable private-label brews. This move mirrors strategies by other retailers like Trader Joe’s and Aldi, potentially challenging independent craft brewers by introducing appealing, lower-cost alternatives (PunchDrink)
LINK: Peaks & Pints beer and cider cooler inventory
