Mashing-In News: Cheers to the Land, Lupulin Exchange
GOOD MORNING, SOUTH PUGET SOUND!
Thursday, Sept. 18, 2025 — Jada Pickett Smith turns 54 today!
Today’s craft beer news spans farmland to fresh hops, with Oregon brewers uniting for Cheers to the Land, Portland hosting back-to-back fests, and Alesong debuting a new Festbier. On the business side, the Lupulin Exchange expands to Europe with Yakima Chief, the Fed’s rate cut offers breweries modest relief, and Beer30 launches Craft University for free brewer education. Meanwhile, BarthHaas unveils futuristic hop tech at Drinktec, and the Brewbound Podcast dissects summer sales slumps, closures, and shifting consumer trends.
Cheers to the Land 2025: Oregon Breweries Unite to Protect Farmland
Back for its fourth year, Cheers to the Land returns this October with 18 Oregon beers and ciders brewed from local ingredients, hosting events in Eugene, Portland, and Salem to raise awareness and funds for protecting the state’s threatened farmland. (Brewpublic)
A Big Beer Weekend in Portland: Fresh Hops and Cask Ales Take Center Stage
Portland beer lovers get a double dose this weekend with Gigantic Brewing’s Fresh Hops & Fresh Off the Press poster release and hop panel on Friday, Sept. 19, followed by Away Days’ Cask Fest on Saturday, Sept. 20, featuring top cask ales and a panel of Portland brewing luminaries. (Beervana)
Alesong Brewing Debuts Festbier for Oktoberfest Season
Eugene’s Alesong Brewing & Blending will release a draft-only Festbier today as part of its new seasonal lager series, pairing the Oktoberfest-style brew with bratwurst specials and live jazz at its tasting room. (Brewpublic)
Lupulin Exchange Expands to Europe with Yakima Chief Hops
The Lupulin Exchange, in partnership with Yakima Chief Hops, will launch its digital hop marketplace in Europe by late 2025, giving brewers access to spot hops, inventory trading, and market transparency for the first time outside the U.S. (Northwest Beer Guide)
Brewbound Podcast: Summer Beer Sales Slump and Industry Shifts
The latest Brewbound Podcast dissects a sluggish summer beer sales season, highlights packaging shifts and brewery closures, and touches on consumer trends, Moosehead’s bottle-to-can move, and even a dose of tomato canning chatter. (Brewbound Podcast)
Fed Rate Cut Eases Borrowing Costs for Breweries
The Federal Reserve cut rates by 0.25 points to 4.00–4.25%, offering breweries modest relief on variable-rate debt and vendor financing, though demand challenges remain unchanged. (The Brewer Magazine)
Beer30’s 5th Ingredient Launches Craft University for Brewers
Beer30 developer The 5th Ingredient has launched Craft University, a free open-access educational platform offering monthly webinars, articles, and resources to help brewers sharpen skills and stay competitive. (ProBrewer)
BarthHaas Bets on Hops to Solve Beer’s Biggest Challenges
At this year’s Drinktec in Munich, BarthHaas unveiled its Inspiration Range 2026 and new Prysma hop extract, showcasing how innovative hop products can cut resource use, create diverse beer styles, and power beverages beyond beer—from hop water to energy drinks. (Craft Brewing Business)
LINK: Peaks & Pints beer and cider cooler inventory
