Some breweries chase precision. Others chase chaos. Imprint Beer Co., born in 2018 in Hatfield, Pennsylvania, somehow built a cathedral for both — a stainless-steel shrine to everything the beer world once called “too much.” It began simply: a few friends, a few fermenters, and a refusal to play it safe. Then came the Schmoojee, and suddenly the walls — and Instagram — were sticky with joy.
Imprint brews like a garage band that discovered distortion and never looked back. Their range swings from crisp lagers to clock-stopping stouts, but their legend lives in the technicolor realm of fruit and lactose. These beers don’t whisper about nuance; they detonate with it — guava crashing into marshmallow, strawberry flirting with cake batter, cookie crumbs falling like confetti over the altar of abandon. In Hatfield, “adjunct” isn’t an insult; it’s an oath. The formula was deceptively simple: start with a tart kettle-sour, then bury it beneath mountains of real fruit until it behaves more like breakfast than beer. The result? A revolution poured from a blender.
Every Schmoojee is its own act of edible anarchy — tropical breakfasts masquerading as ales, candy bars in liquid drag, nostalgia spiked with irreverence. They’ve riffed on pies, parfaits, cereals, cobblers, and even that notorious ’70s pistachio salad (Watergate, we see you). The cans look like cartoons caught mid-sugar rush; the beer inside glows like temptation itself. Beneath all the wildness lies craftsmanship — acidity tuned like jazz, sweetness balanced like sin on tiptoe. What began as a dare became a genre, proving that sometimes the most serious art arrives with sprinkles and a straw.
Peaks & Pints Schmoojee Beer Flight
Imprint Beer Schmoojee Pâtisserie: Strawberry Shortcake
6% ABV | Smoothie / Pastry Sour Ale
It enters like a scandal in frosting. Strawberry purée, vanilla, graham cracker, and milk sugar whirl together in a pink-cream vortex that smells like nostalgia mid-whirl. The sip is lush and layered — berry brightness melting into velvet sweetness, a shortcake dream that winks as it vanishes. A pastry hymn to excess, equal parts comfort and chaos.
Imprint Schmoojee: Blackberry S’mores
6% ABV | Smoothie Sour Ale
This one doesn’t stroll in — it crashes through the door with sticky fingers and campfire glitter. Blackberry purée fuses with marshmallow, graham, and vanilla until the line between beer and dessert completely dissolves. Smoke, sugar, and fruit spiral into a gleeful riot of flavor that ends in laughter and campfire zone-outs.
Imprint Schmoojee: Watergate
6% ABV | Smoothie / Pastry Sour Ale
A retro fever dream gone deliciously rogue. Pistachio, pineapple, coconut, vanilla, and marshmallow conspire in glowing, tropical absurdity — equal parts pudding and parody. It smells like the ’70s got remixed by a tiki DJ, then tastes like nostalgia spiked with citrus and rebellion.
Imprint + Claim 52 Brewing Stuffed Schmoojee: White Chocolate Strawberry Cannoli
6% ABV | Smoothie / Pastry Sour Ale
A duet of decadence. When Imprint meets Claim 52, strawberry purée and white chocolate collide in cannoli bliss. Layers of vanilla and pastry cream glide across the tongue like silk over sin, finishing with a playful tang that keeps the sweetness from sinking into shame. A collaboration that tastes like dessert, discovering enlightenment.
Imprint Schmoojee: Strawberry Blueberry Pancakes
6% ABV | Smoothie Sour Ale
Morning dressed for mischief. Strawberry and blueberry purée tumble with maple syrup, vanilla, and lactose in a pour so thick it nearly counts as brunch. The aroma flirts between diner and daydream; the flavor glows with fruit syrup and faint redemption. It’s not breakfast — it’s proof that dawn was meant to be decadent.
LINK: Peaks & Pints beer and cider cooler inventory
