Everybody’s Rebrand Launch at Peaks and Pints

Peaks and Pints will host Everybody’s Brewing’s Rebrand Launch Party Tuesday, March 14, showcasing the brewery’s rebranded logo and cans, as well as introduce new beers on tap and in the cooler.

Rule No. 1 for a brewery’s success is to offer an appealing product. But making a tasty beer isn’t the only consideration in winning customers. With numerous artisan beers sold in Washington state and neighboring states, the packaging for bottles and cans as well as brewery logos must also catch a shopper’s eye.

To stay competitive on the presentation side, Everybody’s Brewing, White Salmon, Washington’s oldest brewery, made a dramatic design change this month. Gone is the brewery’s logo of people standing together with beers in hand, as well as the tractor, the logger, and Mountain Mama. In their place, Everybody’s new look features fun line drawings, pastel colors, and plenty of white space.

Their new logo is a flag with an emblazoned “E”, and new slogan boldly states, “Beer For All.” Everybody’s co-owner Doug Ellenberger notes it’s importance, “The flag was kind of an ironic play; traditionally, they’re used to stake claim or ownership someone or something specific, but our flag stakes claim for everybody. We truly believe that craft beer is a community staple, one that everyone should be able to enjoy. Our new slogan drives that home. We make beer for everybody.”

Everybody’s Rebrand Launch Party at Peaks and Pints will, er, launch at 5 p.m. Tuesday, March 14. It will be an opportunity to check out the new design and chat with co-owner Doug Ellenberger, as well as win some swag.

EVERYBODY’S REBRAND LAUNCH, 5-8 p.m. Tuesday, March 14, Peaks & Pints, 3816 N. 26th St., Basecamp Proctor, Tacoma, no cover

LINK: Everybody’s Brewing rebranding story